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5 posts tagged collaborations
MAC joins forces with Rihanna
First a line with River Island now another collaboration with Make up giant MAC cosmetics!!!
The four collections, to be known as RiRi [Hearts] MAC, will break throughout 2013, and current plans call for 31 stockkeeping units. In another first, MAC is calling Rihanna, who turns 25 years old today, a “creative partner” rather than a collaborator. Her name will appear on the packaging, and her signature will be embossed on the RiRi Woo lipstick case and on the bullets of the summer lipsticks, as well as several of the fall and holiday pieces.
The first product to launch will be RiRi Woo, a lipstick inspired by her favorite MAC red, Ruby Woo. Its release will coincide with Rihanna’s Diamonds Tour concerts on May 4 and 5 at the Barclays Center in Brooklyn, where MAC will open a pop-up shop on the first night to showcase the line.
RiRi Woo will be sold at the Rihanna concerts and online, and a summer collection will follow, which will also be sold online. A third will land in brick-and-mortar stores for fall, and there will be an on-counter holiday collection.
The signature piece of the lineup, RiRi Woo, will be sold with all four collections. The summer collection also includes two additional lipsticks, a Lustre Drops shade and a powder blush duo. Fall’s 16 sku’s include four lipsticks, a deeply pigmented Lipglass version of RiRi Woo, two multishade eye shadow palettes and false lashes. (“She likes to wear two pairs at a time,” said Jennifer Balbier, MAC’s senior vice president of global product development, in an aside.) Holiday will bring another 10 items, including nail polish, a makeup bag and additional lipsticks.
Creating RiRi Woo was a particular challenge, she said: “Working with MAC, it’s difficult to get a red lipstick that beats Ruby Woo, because it works on every skin tone. I had so many different samples to choose from and so many different colors underneath — blue, yellow, orange and pink bases. And I got to pick one that worked, and I tried it on all my friends to make sure it worked on all of our skin tones.”
-WWD (Read the rest of the article HERE)
Rihanna For River Island Collection Preview Exclusive
RIHANNA has revealed an exclusive preview of her long-awaited range for River Island. Watch the Vogue cover girl as she takes viewers for a tour around her design studio with her co-designer Adam Selman - from model fittings to a never-seen-before look at the collection sketches.
“I have wanted to design my own fashion label for a very long time,” Rihanna explains. “This has been something I wanted to do ever since I started loving fashion. Every time I saw something on a rack there was something I wanted to do to change it and so I thought that the only way I could do that is by designing the perfect thing for me.”
Aimed at “sassy young personalities”, the diverse collection will be “casual, chic and flirty” and for “all different body types”. Items shown in the film include swimwear, striped tops with plunging backs, jumpsuits and a floor-length black dress with sheer panelling.
“I wanted all types of girls to be able to wear this and feel comfortable but edgy,” she said. “I wanted there to be character within the clothes, but without it trying too hard. It’s just simple.”
It was Britain’s reputation as a leader in street style that attracted the star to work with River Island on her debut fashion line. The collection will be unveiled in full at a catwalk show during London Fashion Week.
“The kids say what’s cool and the designers go and design it,” she said. “”Why not go to the source when you want to be ahead of the trend? I wanted to create something that’s inspirational, new and fresh - that’s why I wanted to work with River Island.”
Exclusive video of Rihanna’s interview and a sneek peek of her collection can be found on British Vogue official site HERE
Source Vogue.co.uk
Rihanna to unveil River Island collection at London fashion week
According to British Vogue Rihanna will reveal her latest River Island collection at one of the prestigious fashion events in February at …London fashion week!
RIHANNA will unveil her River Island collection with a catwalk show during London Fashion Week. The invite-only event will be held on Saturday February 16.
“Launching at London Fashion Week is a dream come true for me,” said Rihanna. ” I have wanted to design my own collection for a long time and to present my collection for River Island alongside all of the other great design talent at LFW is a real privilege. I can’t wait to see the reaction from my fans and the fashion press!”
The much-anticipated collaboration of clothing and accessories will launch internationally in River Island stores and online on Tuesday March 5, and will be stocked at Opening Ceremony in the US and Japan.
“We are very excited to present our Rihanna for River Island collection at London Fashion Week,” said Ben Lewis, River Island’s chief executive. “This is the perfect platform to showcase Rihanna’s design talent and ambition.” - Source Vogue UK
Rihanna for River island
Rihanna will be collaborating with UK brand store River island to create a capsule collection set to launch next year!
“River Island is delighted to announce an exciting and exclusive collaboration with Rihanna; she will be designing her first clothing collection for River Island. The capsule collection will launch in Spring 2013.
“I’ve been wanting to design my own collection for some time. River Island is the perfect partner for me to collaborate with and working with a British, family run business also really appealed to me. I find London really inspiring and River Island loves to have fun with clothes. I’m looking forward to working with them and creating something really special.”
-Rihanna
River Island is a brand with Great British heritage. Founded and based in London, the business was created and is managed by the Lewis family. With design at the heart of the business River Island continues to grow globally as it enters its 64th year. River Island has over 300 stores in the UK, Republic of Ireland, Russia, Holland, Poland, Belgium, Middle East and Far East and offers worldwide shipping through its website.
The brand is positioned as a fast-moving fashion business offering great value and distinctive women’s, men’s and kid’s clothing, footwear and accessories.” (RihannaNow.com)
Can’t wait!!
Rihanna’s second Capsule collection for Armani jeans and Armani underwear is now available on the main Armani website HERE make sure you select the country your from before proceeding. The collection is also available to purchase at your local Armani store.
The collection includes denim shorts with a tartan detail inside and a denim jumpsuit which include a Rihanna Armani charm. There are also selections of tank tops and underwear as well as canvas bags. Rihanna mentioned she would love to start her own clothing line and is apparently working on one, which reflects her personal style.
