Wednesday, 27 June 2012
Flashback: Rihanna for Gucci & UNICEF
Rihanna has had the opportunity to collaborate with amazing designers most recently collaborating with Armani jeans and Emporio Armani designing a capsule clothing line which is currently on sale now.
Even before that Rihanna back in 2008 was made ambassador for Gucci’s collaboration with UNICEF.
Gucci’s creative director, Frida Giannini, chose the songstress for her “strong personality”. According to WWD, Giannini said: “When we decided to dedicate a full ad campaign, more than just creating products, to really come out and show our commitment to UNICEF, I felt a musician and a beautiful woman was the perfect icon for this campaign.” (Vogue)
The collection launched in November 2008 and ended in January 2009 the campaigns were featured in Vogue magazine with Rihanna posing with Gucci’s limited addition ’tattoo heart’ collection featuring illustrations of a heart tattoo in the trademark colours of Gucci the collection also came as a handbag, wallet and a keyring. 25 per cent of purchases of the collection were donated to the charity.
Here is a short documentary of Rihanna and creative directer for Gucci Frida Giannini:
